Twitter is one of the latest marketing platforms that you can use to promote your business today. It is easy to use. Using it effectively is quite tricky though.
Take note that using Twitter is like engaging to a real conversation with people whom you personally know and with acquaintances. This means that apart from telling people about your business, you must also focus on creating and fostering genuine relationships by listening to them. To build your brand effectively, you must listen to your followers and make them fell important.
Tweet regularly but not too often. Nothing can be more annoying than seeing multiple, posted tweets from the same business every minute. Who would want to listen to someone who seems to be so self-centered, right? Of course, there’s no such thing as a perfect number. You can’t really use a one-size-fits-all method. Your tweeting frequency must be dictated by what you have to say, who are following you, and how frequent people re-tweet your posts. Streams move rapidly so it’s OK to tweet regularly but not too often.