Here are five steps that are essential to staging a grand product launch.
Create a calendar. A calendar of events will allow you to promote your product launch creatively and extensively. It will also allow you to reach the right audience at the right time.
Contact a group of publicists. Members of the press and bloggers can help a lot in your publicity campaign. Contact them at least a month before the main event.
Incorporate mystery. Tease people’s curiosity by inviting a mystery guest to your product launch. It would be best to invite a celebrity because people love hanging out with someone famous. Additionally, set up an enticing offer or reward for a limited number of people who buy your product even before its formal introduction to the public.
Organise a soft launch. A soft launch is like a final run-through before the big day. Invite your family, friends and business partners. Make sure that all your employees are present too. A soft launch can reveal any flaws in your preparations or anything you may have overlooked during the planning stage.
Prepare an impressive venue. It is not enough to have an organized and themed venue. Make sure that your venue is at pace with the trends in promotional marketing. For example, consider setting up a media wall instead of a traditional backdrop. You can use two or more media walls as advertising banners and as background for a photo opp (photo opportunity) after the product launch proper. If you want to know about the other uses of a media wall, read the detailed infographic below from SK Displays.
