Friday, June 5, 2015

Business Directories 101: Top Three Factor to Consider When Enlisting Your Business

There are many benefits that come with listing your business on the business directories. One of the benefits is that you get to increase your sales. Research studies have shown that over 70% of people search online before buying a given product or service. This means that when your name shows up in the search results you have high chances of getting calls from customers thus increasing your sales.

Listing your business also shows that you are a legit and reputable company. Since many business directories have to certify that the information you give is true, many people tend to trust you thus you have more customers.

Business directories are usually divided into different categories and all you need to do is to list your business in the category that is ideal for your business. The categorization aids in ensuring that you reach your target customers.


The final advantage is that by listing your business you let people know about your business and what you do. To make it easy for people to understand what you do, you should ensure that you post your name, address, photos and a brief review of your occupation. If possible, you should also post a video.

For ideal results when listing your business you should consider a number of factors:

Quality sites: For your business to be visible to many people you should list it on a high quality directory. Before you list your business you should do some background checks and find the domain authority of the directory. If your business targets a given group of people, you should list your business on a site that is specific to your target market.

Consistency: Although, duplicate content is highly discouraged online, you should always ensure that you post the same information across all the web directories. This prevents people from thinking that you are talking about different businesses. It also prevents people from feeling that you don't know what you are talking about.

Spam: While you should submit your content to many directories in order to reach many people, you should avoid being spammy. This calls for you to avoid submitting your content to hundreds of directories at the same time.