Social media helps build an emotional connection between businesses and consumers. When people start following your brand's social media accounts, they're trying to get updated about and have a relational connection with your brand. If you're keen about building relationships with your followers, respond to their queries by sending personal messages. However, nothing beats face to face interaction with your customers. Your relationship cannot remain virtual forever. Thus, you should make an effort to meet your followers personally.
Proper participation in social media can be effective in pushing a sale. You can encourage your followers to give your new product or service a try by posting carefully crafted calls-to-action in your account wall. However, closing a sale do not usually happen on social media accounts. The latter can get people interested but not fully convinced to purchase. In addition to your socail media marketing, you must have a follow-up system that will ensure the closing of sale. In certain businesses, this is better done in person and not just online.
Social media is simply a part of developing a brand strategy. Thus, your social media accounts must display cohesiveness. The messages they communicate must all work together to uphold and promote your brand. Your followers in social media don't want being sold to all the time. Primarily, they want to acquire important information
that can help them solve certain issues or problems. Maintain a balance of information and sales messages in all your social media accounts.
