To evaluate and understand the efficiency of your website, it will be helpful to visit the website of another business or company. You might want to take note of the following questions as you continue browsing the entire website:
1) Did you get confused about the website’s design?
2) Was the purpose of the website clear to you?
3) As a visitor, do you understand where the website owner wants you to go?
As you answer these questions, think of your own business website too. Unknowingly, you might be sending the wrong signals to your visitors and causing them wander away from the path that you have designed. However, there are times when spending too much time on your website to perform appropriate evaluation won't help. Therefore, you will need help from the experts.
If you're in the process of creating your business website from scratch, here are three important points which you must bear in mind. Use them as your guide in the creation of website copy, landing page forms and social media posts.
1) Find ways how you can attract visitors to use your website as much as you do.
2) Keep in mind your target audience or prospective customers as you build your website.
3) Have a test run for your website and request for honest feedback for improvement purposes.
Here's a video you might find helpful. (Note: I don't own this video. All credits to the owner/publisher)
