Wednesday, February 20, 2013

Factors That Make People Buy


There are many reasons why people buy certain products. Surprisingly, majority of these reasons do not originate out of their basic needs.

Trend and technology usually prod consumers to buy the latest version of so many stuffs available in the market. Owning the newest models of gadgets with big names is an example of this.  If ever they cannot afford such branded gadgets, they would go for a cheaper brand instead of saving the money they have at hand. This is another factor called emotional vacuum that makes people replace stuffs they cannot have and will not have. 



Sometimes, consumers perceive a great value that’s why they buy products which they do not actually need. They just cannot let a good deal pass up without theme taking advantage of it. Existence of lowered prices is somehow connected to this. The idea of having great savings is totally enticing to consumers.

Do you know anyone trying to impress the opposite sex? This person is a representation of all those fond of ego stroking. To make themselves look pleasant or higher than anyone else, they buy big brands and the latest offers in the market.