Promoting your business is not an easy task. Besides being time-consuming, it is also expensive. If you are budget-poor and time-poor, follow the tips below that can get you at par against your competitors.
Talk to your current clients - Make use the client base you have today. Talk to your clients and ask them value-based questions. This is best performed by someone not related to your company so that it will be easier for your clients to answer questions truthfully. Compose questions related to customer satisfaction. Ask for referrals too.
Practice creative marketing strategies - Do you own a local diner? Instead of sending out promotional leaflets, send a creatively packaged brochure with a small gift like utensils with a tag saying 'dine with us'. Creative packaging is already in itself outstanding marketing.
Send out a press release - Search online and you'll see that most PR news wires offer their services for free. If you doubt your PR writing skills, don't fret. There are templates online which you can follow with ease. Also, you can check how the other press releases online are written. If you don't get it right the first time, you will probably get it the second or third time.
Engage in email marketing - Email marketing comes with a cost but it's not that expensive. Moreover, it's very flexible and capable of reaching out to a diverse and huge audience. Just make sure that your tracking options are carefully set so that you can measure monthly results effectively.
