Get your website mobile-ready - You will miss sales opportunities to your competition if you fail to optimize your site for mobile users. Get a responsive theme for your website as this allows your website to be mobile-friendly. Put the important information about your business in front of your website. This should include your business, phone number, address and directions.
Create engaging and relevant content - Focus on providing compelling content and campaigns. This explains why business websites have blog pages which they update regularly with the purpose of sharing useful niche content to their target customers.
Let customers make the first move - Customers lose interest when they keep on receiving unwanted and uninvited communications. Customer interest, engagement and loyalty are built on trust. When they trust your business, they will decide to engage and establish a relationship with your brand. Create satisfying experiences for your customers. You can gain their trust and loyalty to your brand through these.
Encourage customers to provide quick reviews - Reviews will reveal your customers' thoughts about your product, service and experience with your brand. You can simply ask customers to rate your service from one to five or direct them to Yelp, Google Places, or TripAdvisor where they can provide reviews.