Tips on Producing Video Testimonials for Your Business

Video testimonials are one of the latest advertising methods that can entice more customers to your business. It is, in fact, a convincing means to gain the trust of potential clients as they see real people talking about real problems and real solutions. However, not any kind of filmed testimonial will do. As an entrepreneur, you must aim at producing quality ones for your business to bag that promising sales increase.

The process starts from having definite customers who must be willing to talk about your product or service. This will not happen unless you ask them directly. While some benefit from choosing their loyal clients only, some business owners request testimonies from all their customers. This is in line with their objective to learn from the positive and negative reviews of their clients for improvement purposes. If this is a strategy that you want to try, you can select which customer testimonials to record and use for the promotion of your brand.

No one wants to get faked especially when it comes to looking for answers to recurring concerns. Be professional in providing names, company names, job titles, locations and other information that customer interviewees will permit to share. This will provide credibility to your video. Thus, more viewers will get interested.

Give your customers the freedom to talk about any of your products. If there is a specific product that you need to promote, kindly ask them to limit their review to it. Although you must not put words into their mouths, you must give them a guideline on the flow of the entire review. You can instruct them to talk first about themselves, then their concerns and how they came across your product. Make them share in details their situations before they got a hold of your product. Let them share too the positive changes they have enjoyed after their first or two consecutive purchases.

A professional camera and other cutting-edge pieces of equipment are perfect for the production of video testimonials but they are not a requirement. As a starting business owner, you can make use of a decent handheld camera or web camera to get the ball rolling.

While the objective of your filmed testimonials is to encourage viewers to take advantage of your offers, it must not be too pushy and or salesy. This type of approach arrests the interest of people and so they must appear as natural as possible. Let the great qualities of your product be upheld in the entirety of the video. Use simple words that easy to comprehend. Ensure that they carry your sales message direct to the point.

Four Things to Remember When Writing Press Releases

Writing press releases is very important to business website owners. The use of press releases is ideal for getting the attention of popular websites towards your own website.

There are some software that you can use should your skills fail you to write them properly. Paid or unpaid, these software can help you make your announcements more attention-grabbing.

Generally, the two elements that most press releases contain are sensational titles and exceptional copy writing skills. Sensational titles or headlines would definitely get the attention of anyone. Display of copy writing skills in providing helpful information, on the other hand, keeps readers hooked and prodded to respond to any call to action.

Have a powerful start - Grab your reader's attention with the message that you are going to share. Creatively incorporate your message to your title. Perhaps, you have just found an excellent tool that can solve the concerns of internet marketers. Then, you can place the name of the tool on the title.

Be precise - A press release is just like any news. Thus, it has to be as clear and as trustworthy. All the parts of it must then adhere to a single fact. Never place anything there that displays even a small hint of contradiction - this could ruin your business promotion.

Use layman's terms - This means use of ordinary language that is easily understood by all types of readers. To inform people is the goal of any press release. With that in mind, never use language that could not give your readers even a clue of what you are talking about. If you are reaching out to people in a particular niche, it is best to use terminologies to which they could relate to and better understand what you are offering them. Along with the words that you are going to use, you need to adhere to proper formatting as well.

Make it news worthy - Writing press releases is the same with writing news articles. Although the former have a specific goal when it comes to business promotion, they still need to be supported with hard facts and not mere insights. Additionally, this implies that whatever you include in them are based on current events (or thing that are about to happen) and not historical details.

The Importance of Incorporating Emotions in Your Marketing Campaign

One of my new favorite books that is based on human emotions discusses the use of emotional intelligence which I have written about in previous articles. By making a person know more about their own emotions that person can then predict why other people feel the way they do.

Everything comes from experience. A positive experience will yield a positive feeling. In contrast, a negative experience will yield the negative emotion that they do not want to feel again.

If you think about your past you can see why you enjoy certain activities while you stay away from others. For me I love martial arts. It has instilled a thought process that I follow-on a daily basis. It is something that has grown into a passion. The reason this occurred was because of my first martial art instructor.

Let me give you a small piece of history. I had heart surgery as an infant. This stopped me from many activities like contact sports. I was not able to enjoy the same sports as my friends. By the time I was twelve my mother decided it was time to allow me to do martial arts. She actually closed her eyes and pointed to a name in a phone book. She didn't know how to choose an instructor. When she spoke with the instructor he explained how I could still do martial arts even with my medical problems.

When I started I feel like this was a turning point in my life. It became such a positive emotion that it caused a butterfly effect in my entire life. This can be done when you are working with clients. Give them a good feeling. Give them positive emotion. Give them enough information that they want to feel strongly about what they are about to do.

How do you build positive emotions in people? First find out how to relate to someone. Figure out what makes them tick. Ask questions. The more questions you can ask someone the better you will be able to understand where that person is coming from.

A clear example could be if you ran into a person like me this is what you would find. I love my family. Everything I do is to further my family. Because of this if a person wanted to sell me something they would want to make me understand how it would help my family. Each person has something that they can associate positive feelings toward.

Use these emotions to bring out the most positive influence. This happens in any form of marketing you are in. Think about your product. Now write down all of the different ways it can help people. Now that you have these written down when you speak with a potential client and they hit upon one of your points you can then persuade them why your product can help them in that specific area of their life.