Tips on Producing Video Testimonials for Your Business

Video testimonials are one of the latest advertising methods that can entice more customers to your business. It is, in fact, a convincing means to gain the trust of potential clients as they see real people talking about real problems and real solutions. However, not any kind of filmed testimonial will do. As an entrepreneur, you must aim at producing quality ones for your business to bag that promising sales increase.

The process starts from having definite customers who must be willing to talk about your product or service. This will not happen unless you ask them directly. While some benefit from choosing their loyal clients only, some business owners request testimonies from all their customers. This is in line with their objective to learn from the positive and negative reviews of their clients for improvement purposes. If this is a strategy that you want to try, you can select which customer testimonials to record and use for the promotion of your brand.

No one wants to get faked especially when it comes to looking for answers to recurring concerns. Be professional in providing names, company names, job titles, locations and other information that customer interviewees will permit to share. This will provide credibility to your video. Thus, more viewers will get interested.

Give your customers the freedom to talk about any of your products. If there is a specific product that you need to promote, kindly ask them to limit their review to it. Although you must not put words into their mouths, you must give them a guideline on the flow of the entire review. You can instruct them to talk first about themselves, then their concerns and how they came across your product. Make them share in details their situations before they got a hold of your product. Let them share too the positive changes they have enjoyed after their first or two consecutive purchases.

A professional camera and other cutting-edge pieces of equipment are perfect for the production of video testimonials but they are not a requirement. As a starting business owner, you can make use of a decent handheld camera or web camera to get the ball rolling.

While the objective of your filmed testimonials is to encourage viewers to take advantage of your offers, it must not be too pushy and or salesy. This type of approach arrests the interest of people and so they must appear as natural as possible. Let the great qualities of your product be upheld in the entirety of the video. Use simple words that easy to comprehend. Ensure that they carry your sales message direct to the point.