Once you have already defined your niche, choosing the topics to write about becomes easier. As you do your research, always keep your target audience in mind. Your writing style is another factor to think about. Never write in a way that you are just educating your readers. Rather, write in style that you can walk your readers through the process of learning something important to them.
Try your best to express your thoughts in simpler words and briefer sentences. This way you provide easy-reading materials. Have a list of all the information you have in mind and arrange them according to their importance. Keep a conversational tone that can make your readers feel relaxed. In fact, you can get them hooked by relating stories or adding humor to your content.
You can and might need to write about a topic that has been used many times by different authors. If you fear that it won't be noticed, aim at presenting your content in a different angle - a more interesting or informative one. Be creative and put yourself in the shoes of your readers. Use facts so that people will find you trustworthy.
