Monday, February 29, 2016

Ways to Be Productive When Your Internet Connection Is Down

While internet connection is necessary in accomplishing a lot tasks concerning your  business, the absence of it shouldn't stop you from being productive. Yes, you read that right. You can be productive even if you're online. How? Read these tips.

Read articles - offline. This requires preparation. You will need to download an app that will allow you to store the articles you wish to read. If you like reading from hard copies, have your favourite magazines on stock so you can read them whenever your WiFi's cut.

List down all the blog topics you ought to write for the whole month. You can skip the keyword research until the internet is back. Use the questions frequently asked by your clients as the basis of the blog topics you're planning to write. If you're done with the list and the internet is still out, create an outline for each  of the posts in your list.


Take advantage of the downtime to talk with your co-workers, family and friends. This a good way for you to de-stress and become happier and more productive. Interactions with other human beings can make you feel recharged and more passionate about what you do when you get back to work.

Make some phone calls. Got a list of your clients whom you need to thank or follow-up? Call them now. If you don't have clients to call, contact your parents, doctor or friends whom you haven't met and spoken to for a long time.

Take a break and relax. Studies show that taking breaks increases the productivity level of human beings. When you're able to rest and relax, you become more alert and focused on the things you need to accomplish. Rest also allows you to work quicker than before.



Monday, February 22, 2016

Marketing VS Sales - Four Top Issues Between Them That Must Be Solved

photo owned by mobile tech create
The Battle Royale  seems to be unending between the sales team and marketing team. While there's no exact reason for this conflict, it should  be resolved as it results to issues that can affect the flow of profit to an business. Keen to know what these issues are? Read on.

Marketing campaigns are considered unimportant by sales people. This can be caused by lack of communication and proper discussion of the goals of each of the marketing campaign. For better results, an  outsider's view and some fine-tuning are needed.

Sales people don't share with the marketing team the created content. There are times when the sales people lack the ability to bridge the gap between the target audience and the content. Discussion of the content's main purpose can resolve this issue.

Marketing campaigns don't provide quality leads. This can be attributed to conflicting metrics and miscommunication. The sales team can help the marketing people by forwarding questions - from prospective clients - that are key in creating marketing campaigns for attracting quality leads.

Marketing people don't work side by side with sales people after the former have handed over the information to the latter. In most businesses, there isn’t enough accountability for lead generation, nurturing and conversions. The key to solving this is working together through the entire buying journey of current  and potential buyers or customers.