Monday, February 22, 2016

Marketing VS Sales - Four Top Issues Between Them That Must Be Solved

photo owned by mobile tech create
The Battle Royale  seems to be unending between the sales team and marketing team. While there's no exact reason for this conflict, it should  be resolved as it results to issues that can affect the flow of profit to an business. Keen to know what these issues are? Read on.

Marketing campaigns are considered unimportant by sales people. This can be caused by lack of communication and proper discussion of the goals of each of the marketing campaign. For better results, an  outsider's view and some fine-tuning are needed.

Sales people don't share with the marketing team the created content. There are times when the sales people lack the ability to bridge the gap between the target audience and the content. Discussion of the content's main purpose can resolve this issue.

Marketing campaigns don't provide quality leads. This can be attributed to conflicting metrics and miscommunication. The sales team can help the marketing people by forwarding questions - from prospective clients - that are key in creating marketing campaigns for attracting quality leads.

Marketing people don't work side by side with sales people after the former have handed over the information to the latter. In most businesses, there isn’t enough accountability for lead generation, nurturing and conversions. The key to solving this is working together through the entire buying journey of current  and potential buyers or customers.