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Marketing campaigns are considered unimportant by sales people. This can be caused by lack of communication and proper discussion of the goals of each of the marketing campaign. For better results, an outsider's view and some fine-tuning are needed.
Sales people don't share with the marketing team the created content. There are times when the sales people lack the ability to bridge the gap between the target audience and the content. Discussion of the content's main purpose can resolve this issue.
Marketing campaigns don't provide quality leads. This can be attributed to conflicting metrics and miscommunication. The sales team can help the marketing people by forwarding questions - from prospective clients - that are key in creating marketing campaigns for attracting quality leads.
Marketing people don't work side by side with sales people after the former have handed over the information to the latter. In most businesses, there isn’t enough accountability for lead generation, nurturing and conversions. The key to solving this is working together through the entire buying journey of current and potential buyers or customers.