Is Facebook the Best Social Media Marketing Platform for You?

The digital era flourished when we entered the 2010s, the decade that pushed social networks to prominence- like Facebook. Digital marketing expanded to include social media, and so Facebook marketing became a thing.

A huge thing, in fact, that the social network is considered one of the essential tools to have if you are a social media marketer.

With digital marketing expected to be especially more personalised in the future, Facebook will be an ideal channel for modern marketers to use.

Facebook Marketing: Worth the Investment

If you’re a marketer but haven’t incorporated Facebook yet into your marketing efforts, I’m telling you now that it should be at your arsenal. Facebook is one of the top internet game changers and a major industry player. Hard to believe that it had its humble beginnings as a small startup where Ivy League college kids share photos.

All Content Available

All content forms can be shared on Facebook: text, photos, videos, live videos, and Stories. This makes it easier to build your brand image and market your business.

With nearly 2.45 billion monthly active users (nearly ⅓ of the world’s entire population), this is the biggest social media platform with the most diverse audience- in age, demographics, gender, education, and income. A wide user base like this helps you in reaching out to your desired audience and even find prospects, too. 

Facebook Pages

A popular marketing tool that people utilise is Facebook Pages, which are free and easy to set up. Much like a personal profile, a Facebook page holds the information for your brand. People can “like” your page and “follow” it for more of your updates. The more followers you have, the bigger the visibility your brand has on the social network.

Facebook Groups

Marketing became even easier with the introduction of Facebook Groups. Not only do you get to put audiences who are interested or belong to your industry, Groups also have a high level of engagement, useful to offer you product or services to potential customers.

Facebook Ads

Facebook gathers so much demographic data about its users, that it is one of the most impressive targeted advertising platforms. With Facebook Ads, you can put out relevant ads to people who are likely to purchase your service or products. You’re able to make ads that can target people living in particular areas, of a specific age group, a relationship status, interests, and virtually anything that is on a user’s profile.

These ads can range from offers, leads, canvas, videos, carousel, and more.

Because you can customise and choose who can see your ads, Facebook Ads are unarguably more powerful than Pages or Groups.

Like we said, personalisation is the future of marketing, and Facebook is doing a good job at it.

Reasons Why You Shouldn’t Do Facebook Marketing

There are only two reasons why you should not consider Facebook for your business:

1. You don’t have a social media advertising budget,
2. Your business cannot advertise on the platform due to its policies. Tobacco companies, for example, are prohibited from using Facebook ads.

Other than these, Facebook is a channel you must include in your marketing campaign. It’s not just a powerful platform, it’s incredibly flexible- that’s why a lot of businesses in different industries and types are using it. You have plenty of marketing options that you can tailor to fit what your business needs.