The Internet is a fast-paced environment. People come and go. So it’s best NOT to have big blocks of paragraphs on your web pages. One of the simplest yet most vital copywriting tips I have for you today is to create short but meaningful paragraphs.
It’s a common phenomenon. Blocks of paragraphs with 10 to 15 lines seem very tiring to read, even intimidating to some people. They might not bother to read the paragraphs at all. Remember, you are not writing a novel. Break down your paragraphs into smaller, shorter ones, with 3 to 5 lines max, but be sure that each paragraph serves its purpose.
Do not plagiarize.
Every writer knows this. You’re not supposed to copy someone else’s work and label it as your own. It’s common for online writers to research and get bits and pieces of ideas from the web, but one must never ever copy paste someone else’s thoughts, unless of course you will quoting that person and will be giving him due credit as your reference.
When at a loss for words, paraphrase.
The good news is that you can always garner ideas from something you’ve read and package them in your own words. You can paraphrase what you’ve read and not sound like a total rip-off.
Proofread.
As with any body of written work, proofread your work before daring to submit. Check for grammar, spelling and syntax mistakes. And check if you were able to use the online marketing advice provided above.
