Despite the boom of new media and online marketing, there are various types of print media that can still do wonders for your business. Shifting entirely to digital may not be suitable for some businesses, especially for those who have stores in physical locations.
Imagine yourself at a cake and pastry shop, trying out different delicacies for your upcoming wedding. You’ve probably seen photos online and checked the pricing, but you’d still probably look for a signage, brochures, or a price list of the store’s offerings once you’re there. After you’ve tasted everything and made your choices, you’d probably want a price list or flyer---any form of promotional media --- where you can take note of your selection.
Print is still very effective for advertising and promotions, which you can extensively use to gain exposure for your business. Below are a few print advertising channels that have successfully been used by a number of booming businesses:
Newspapers
Newspapers are common and circulated almost everywhere. Everyone you know has probably read a newspaper and your prospective customers have probably opened a newspaper at least once in his lifetime, whether in the form of a daily broadsheet or a tabloid. Newspapers are commonly distributed to households, offices, and commercial establishments such as restaurants, coffee shops, hotels, and even doctors’ clinics and hospitals. Newspapers are probably the most widely distributed, out of the different types of print media. Placing an ad in your local paper is advisable most especially if you own a small local business.
