Magazines have a more
specific target audience. A ladies’ fashion magazine is probably published to
gain readership of women aged 21 to 35 years old who have purchasing power and
are fashion forward. Keeping this in mind, getting to know your target market
is essential before advertising in a magazine. The readers of the publication
you intend to advertise with must be your target market.
A magazine is also a viable
opportunity to distribute other, smaller forms of promotional media---perhaps flyers, coupons, or invites to your next
event or product launch. Such opportunities for collateral distribution could
help generate traffic to your store.
Newsletters and
Direct Mail Marketing
Similar to magazines,
newsletters are targeted towards a specific but smaller demographic, and often produced
by organisations or companies with specific objectives or a set of products and
services to promote. They could be in tabloid-like or magalogue form, or could
even be simply printed on white paper and distributed to its target readers. They
also serve as good material for direct consumer marketing mailers. While
newsletters are usually distributed in certain establishments or offices,
direct mailers are sent directly to specific recipients in their homes or
offices.
Brochures, Pamphlets,
Flyers, Leaflets, Posters, Banners, and Billboards
These types of print media are used to herald
and promote a specific product or service. Brochures and pamphlets normally provide
detailed information on a company’s offerings, while flyers and leaflets
contain fewer details and may promote just one or a few items. Posters, banners
and billboards are usually displayed outdoors and essentially much bigger. They
should be eye-catching enough to catch a passer-by’s attention, conveying a brief
but complete message that leaves a lasting impression.
