5 Essentials Every Mobile Marketing Campaign Must Have

In my previous posts, I have shared with you certain insights on making mobile marketing work successfully to your advantage. After reading them, you might be thinking that some ideas there are not just suitable for your own promotional campaign. If that is the case, let  me just remind you that the mobile scene may seem saturated at the moment but the truth is it is a relatively new aspect of marketing which provides a lot of room for exploration.  The following are key points you must not miss however you want to get started with this kind of business promotion.

Timing - As soon as you have created a website, consider the hours when your customers are most likely to need your assistance. This depends on nature of your business. If customers are expecting you to be of help round the clock. Get your site and staff ready for this.

Optimization - Do not give people to be turned off by your mobile site. Ensure that it is as good as your desktop version.

Technology - How is your competition doing mobile wise? Do they have apps, QR codes and coupons? Do not be left behind. Adopt to these demands and ensure that you have them too.

Customization - Customize the messages that you will be sending out to your customers. Mobile gadgets are deemed as very personal possessions than PCs which are often related with work. As customers receive your mobile message, it must be able to talk to them on a one-to-one or personal tone.

Right Combination - Mobile plus social media plus local is the appropriate equation to have for this kind of marketing. Mobile gadgets are intended for providing quick access to loads of information and instant sharing amongst social media sites and that is something you must not forget about.

Mobile Games Creation: A Business Worth Trying

The mobile revolution started less than a decade ago. One of its hottest features are the invention of mobile games. They are a hot item at the moment and there is no sign that they will be out of the market soon.

Researches show that a huge percentage of people are expected to purchase new mobile gadgets in the coming year. This news comes with the fact that downloads of apps and games would shoot up too. Thus, fresh ideas will be most welcomed by many. This is just a great opportunity for the creative and skilled individuals who desire to earn a living or build wealth through it.

Keen to know whether developing your own games is worth your time and effort? And whether it is a profitable business for your advantage? If yes, it would be ideal for you to understand that mobile games make stable market as they are always in demand. Mobile users - regardless of age, sex, nationality and status in life - get hooked in playing them for so many reasons.

Firstly, they all want to be entertained. They do this to beat boredom or pass time when alone or waiting for something. Secondly, playing games helps relieve stress at home, at school or in the office. Thirdly, winning in games provide a sense of fulfillment particularly if it involves a number of competitors.

Apart from the consumers themselves, big businesses  today are in need of games which may be utilized for the promotion of their brand. Got an idea in mind for a certain brand or niche? You could be an instant rich guy if you make that idea materialize in the form of a well-sought and very engaging game and have the big companies pay you for it. Below are insights that can help you be more motivated to get into this business.

Rules For Developing Addictive Mobile Games from Amanda Collette

The Dawn Of Mobile Marketing

Since people today are addicted to taking their mobile gadgets everywhere they go, this has given many entrepreneurs the opportunity to reach all their potential customers any time.  But just like any project, going about its details has to be carefully planned to ensure the best results coming your way.

To get started, secure for your business a mobile website. This can cost you some bucks but it surely is a good form of investment. When customers start kicking in, you will be surprised with the revenues.

Come up with a useful app. Keep in mind that an app that contributes nothing is not worth downloading. Besides providing info, it must have a customer feedback feature. This is key in knowing how you can better serve your clients. In connection to this, never send out massive messages that will simply pester the receivers. Small things like this can easily cause your prospects  to turn away from you.

Do not forget the social aspect. Do not deny them the happiness of 'like-ing', 'pinning' and 'tweeting'. In fact, this is a great way for your brand to be promoted by the customers themselves. Lastly, stay in tuned with technology. Advancements take place left and right, you would be left behind by competition if you are not quick.

Best Social Media Marketing Tips

How can you ensure that  your campaigns are heading the right direction in your social media sites? A definite plan will be very much needed. List in a piece of paper what you ought to do so that you can always go back to it when signs of going astray are blinking right in front of your eyes.

• Firstly do a keyword research. The social media accounts connected to your business may be found the same way as your  people would search for your products or services online. Do incorporate keywords in the description area.
• Create useful content. Put yourself in the shoes of prospect clients. You definitely hate to be sold anything directly right. Have people following you through insightful content. Try to mix it with  presenting your brand or company as leader in the niche to which it belongs.
• Know what your competition is doing. Copy what they do but be sure that your copied version provides better options than the original.
• Measure your stats. Google +, for one, has analytics. There are helpful articles and videos that will help you understand this and boost your stats.

Know Your Social Media Platform

So, you have decided to dive into the social media marketing and you are now ready to make a massive account sign up. Before doing that, do research first about the varied platforms available. It is your choice to create an account for every platform. However, it would be beneficial if you will just have a few to maintain as this will allow you to

a) save time and energy; and
b) simply focus on the ones that really work

Of all the known platforms, the following remain to take the lead of the herd.

a) Facebook - This is a social media site where family and friends get connected and have a conversation. Sharing of content is also possible here. Facebook popularized tagging people to photos, videos and statuses.

b) Google + - This functions like Facebook. It came into the scene at a much later time but it has become the biggest contender of Facebook. Better organization is provided in a Google + account. What's more Google indexes its content immediately.

c) Twitter - Need to do short and  quick updates? You can do that with a tweet. Few words plus a link to your web page can spread the word of about your new product right off the bat.

d) YouTube - This is a social sharing site where videos can be shared. Videos make very powerful means for brand promotion as most internet users today would rather watch than read to acquire all the information they need.

Social Media Marketing And Your Business

Social media marketing also known SMM has made the promotion of businesses today a lot easier than before. This incorporates the use of all social media sites to achieve the best promotion of  your brand. Combinations of content, videos, and images may be posted in your account to catch the interest of your target audience.

The good thing about these social media platforms is that they can be very flexible in the sense that they usually do not ask fees for your marketing to push through. Becoming an account holder is free but there are sites which offer to boost your campaign in exchange for a few bucks. It is up to you though if you have extra money to burn for this purpose.

Perhaps, the idea of getting into SMM has not gotten into your head. Here's a piece of advice. Start now for your absence in the platform allows your competitors to steal all your loyal customers and all your prospect customers. There is no exclusivity to using these platforms. Businesses of different nature can take advantage of them.

Why You Need To Try Eco Printing

Eco what?

A lot of people might ask that, but it simply means you have the good of Mother Nature in mind each time you print a document. With all the trash we generate each day, and with all the harm we are inflicting to our environment, it is about time we do our share -- no matter how small it is -- in taking care of it.

Surprise, surprise! You can do your bit even while working in your office. How cool is that? If your office is still printing out your documents (and not merely saving them as digital files to conserve paper and ink), then eco-friendly printing is your best bet.

Still not convinced? Discover some of the facts and figures about climate change.

Fact no. 1: Over the 20th century, the average global temperature increased by 1 degree Celsius.

Fact no. 2: Deforestation is accountable for the 15% of the total carbon emissions. (The more paper we use, the more trees are needed to be cut).

Fact no. 3: More species are getting more endangered and probably might go extinct because of adverse changes in our climate and environment.

Fact no. 4: Stronger hurricane, more devastating storms and typhoons other weather phenomena are caused by climate change.

Fact no. 5: The main contributor to climate change are people. Yes, it is us who does more harm to our planet.

As they always say, we only have one planet Earth so it is our duty to protect it. You can be a hero for Mother Nature by doing simple things like recycling, using less fossil fuel, and through eco-friendly printing.

Not sure how you can do it? Here are a few simple tips I got from a document I found online. 

Quick Tips For Eco Friendly Printing from Amanda Collette

Do you want additional printing tips? Just click here for more information.

What To Consider When Buying The Best iPad Cover

Whenever there is a new gadget in the market, you can expect that different accessories would come up after its launch. These accessories either aim at making the product more stylish or protecting the gadget from getting damage. For both reasons, owners of tablet PCs today are searching for the best iPad cover.

With the many choices and designs sprouting around, you would not have a hard time choosing a cover that will suit your personal style and the outright features of your computer. If you are having a hard time purchase the ideal cover, take a sneak peek at the following considerations.

Functionality - The appearance is the first thing that will really catch your attention when looking for an item to purchase. While there is nothing wrong with that, be reminded that protection and usability are a couple of things which you must not sacrifice as far as  cover for tablet computers is concerned.

Your choice must be able to protect your gadget from being scratched and being prone to breakage. Since you can do almost everything with this thin computer, a functional case should be you topmost priority. Besides this, consider how it can firmly support your computer in a sturdy position on top of a flat surface as it is used.

Promoting Your Business with Different Types of Print Media - Part 2

Magazines

Magazines have a more specific target audience. A ladies’ fashion magazine is probably published to gain readership of women aged 21 to 35 years old who have purchasing power and are fashion forward. Keeping this in mind, getting to know your target market is essential before advertising in a magazine. The readers of the publication you intend to advertise with must be your target market.

A magazine is also a viable opportunity to distribute other, smaller forms of promotional media---perhaps flyers, coupons, or invites to your next event or product launch. Such opportunities for collateral distribution could help generate traffic to your store.

Newsletters and Direct Mail Marketing

Similar to magazines, newsletters are targeted towards a specific but smaller demographic, and often produced by organisations or companies with specific objectives or a set of products and services to promote. They could be in tabloid-like or magalogue form, or could even be simply printed on white paper and distributed to its target readers. They also serve as good material for direct consumer marketing mailers. While newsletters are usually distributed in certain establishments or offices, direct mailers are sent directly to specific recipients in their homes or offices.

Brochures, Pamphlets, Flyers, Leaflets, Posters, Banners, and Billboards

These types of print media are used to herald and promote a specific product or service. Brochures and pamphlets normally provide detailed information on a company’s offerings, while flyers and leaflets contain fewer details and may promote just one or a few items. Posters, banners and billboards are usually displayed outdoors and essentially much bigger. They should be eye-catching enough to catch a passer-by’s attention, conveying a brief but complete message that leaves a lasting impression.

Promoting Your Business with Different Types of Print Media - Part 1

Despite the boom of new media and online marketing, there are various types of print media that can still do wonders for your business.  Shifting entirely to digital may not be suitable for some businesses, especially for those who have stores in physical locations.

Imagine yourself at a cake and pastry shop, trying out different delicacies for your upcoming wedding. You’ve probably seen photos online and checked the pricing, but you’d still probably look for a signage, brochures, or a price list of the store’s offerings once you’re there. After you’ve tasted everything and made your choices, you’d probably want a price list or flyer---any form of promotional media --- where you can take note of your selection.

Print is still very effective for advertising and promotions, which you can extensively use to gain exposure for your business. Below are a few print advertising channels that have successfully been used by a number of booming businesses:

Newspapers

Newspapers are common and circulated almost everywhere. Everyone you know has probably read a newspaper and your prospective customers have probably opened a newspaper at least once in his lifetime, whether in the form of a daily broadsheet or a tabloid. Newspapers are commonly distributed to households, offices, and commercial establishments such as restaurants, coffee shops, hotels, and even doctors’ clinics and hospitals. Newspapers are probably the most widely distributed, out of the different types of print media. Placing an ad in your local paper is advisable most especially if you own a small local business. 

Easy Copywriting Tips To Remember Today

Keep your paragraphs short but sweet.

The Internet is a fast-paced environment. People come and go. So it’s best NOT to have big blocks of paragraphs on your web pages. One of the simplest yet most vital copywriting tips I have for you today is to create short but meaningful paragraphs.

It’s a common phenomenon. Blocks of paragraphs with 10 to 15 lines seem very tiring to read, even intimidating to some people. They might not bother to read the paragraphs at all. Remember, you are not writing a novel. Break down your paragraphs into smaller, shorter ones, with 3 to 5 lines max, but be sure that each paragraph serves its purpose.

Do not plagiarize.

Every writer knows this. You’re not supposed to copy someone else’s work and label it as your own. It’s common for online writers to research and get bits and pieces of ideas from the web, but one must never ever copy paste someone else’s thoughts, unless of course you will quoting that person and will be giving him due credit as your reference.

 When at a loss for words, paraphrase.

The good news is that you can always garner ideas from something you’ve read and package them in your own words. You can paraphrase what you’ve read and not sound like a total rip-off.

Proofread.

As with any body of written work, proofread your work before daring to submit. Check for grammar, spelling and syntax mistakes. And check if you were able to use the online marketing advice provided above.

Quick Copywriting Tips For Internet Marketers

I’ve prepared a few copywriting tips that you should follow when writing content for your website. You’ll find these very helpful, especially since creating online content is different from writing for other forms of media. Some of these guidelines are also applicable to non-Internet related projects. Read on.

1. Know your target market.

This is actually a rule that applies whether you’re writing for online marketing purposes or otherwise. You need to know who you’re writing for and what type of content they would appreciate. What tone of voice should you use? Which expressions are appropriate? Are they sensitive or particularly sensitive to certain topics?

2. Know your purpose.

What are you producing content for? What is the company’s end goal? More sign-ups? More hits on YouTube? Knowing the company’s objectives will keep you aligned with the kind and level of work that you need to perform.

3. Speak in a language your market understands.

If you’re giving financial advice to stay at home mothers, try not to use financial jargon that is too technical for their level of understanding. Speak in a language your readers understand. This is online marketing advice you should consider whether you’re writing or creating a viral video for your site.

Use easily familiar words. If you need to use a specific term, provide an explanation that’s easy to understand, without even more complicated jargon.

4. Keep it simple.

Let me stress one of my points in #2. Don’t complicate things. Keep your statements simple. Try not to use too much flowery language.

If you feel that some sentences only confuse your readers, take them out.

Doing Forum Posting And Targeting Related Niche Sites

Advertising your business in relevant forums can also be a cheap and practical way of making people know about your enterprise. This is advantageous in a number of ways because apart from being able to publicize your business, you’re also able to know more about the industry you belong in.  From these forums you can know of the latest trends as well as existing problems in your niche that you yourself may prepare for.  You can also meet new business partners through them. What great opportunities, don’t you think?

As you join forums and make yourself more visible in the industry, you can further the efforts by writing articles that will talk about your niche more. You can publish these articles in your own business blog as well as article directories that search engines love to crawl into. Your articles can carry backlinks that will lead readers to your site. If you have fresh, effective, and useful content, there’s no reason why people wouldn’t want to come back for more. The next thing you know, your sales have significantly gone up too.

Finally, try to tie up with other related sites that your clients and prospects frequently visit. This may come a bit late in the campaign because you first have to establish your reputation for other entrepreneurs to trust you, but, when the time is ripe, you can greatly benefit from tie ups.
These are some of the local small business marketing tips you can follow.  Marketing may not be a walk in the park but if you’re willing to learn its ropes, there’s no reason why you shouldn’t succeed on it.

Local Small Business Marketing: How To Promote Your Enterprise

Local small business marketing isn’t just about generating traffic to a site; it’s about converting traffic to sales. In the first place, what are you going to do with visitors who don’t buy? They won’t make much difference in your business. In the following, let’s talk about some steps on how you can successfully promote your enterprise.

First, determine a target market. It’s not a wise thing to target everyone. You should focus on a specific group of people and concentrate all your efforts toward them. Bear in mind that local business marketing requires effort, time, and even money. If you want to exhaust your resources, you’d better spend them wisely.

Once you know who your market is, see to it that all your advertising campaigns are targeted to them. Only use words, designs, and materials that this market will understand and appreciate. Use the keywords that these people would likely type in the search boxes. Knowing them can place you in a strategic spot in the game.

Another effective strategy for local small business marketing is having your website listed on the top search engines and business directories.  Being listed will increase the chances of the online public finding you. See, when people need a product or service, they typically checkout directories. If you’re there, then it would be easier for them to come across your business. The fantastic thing about the traffic that comes from directories is it almost always turns into sales.

Bring Your Burger To The Mass Market!

All of your friends and relatives know that you make the tastiest burger patties in the whole world. And more than compliments, you are looking forward to earn money from them. But how can you do just that when there are already a number of competitions out there?

Let me tell you straight that this can’t be accomplished on your own. A food broker is the first person for you to contact. A food broker can advise you about the requirements of FDA, local health and packaging design. Also, he can help out with the marketing. 

Do you wonder why less tasteful food products are selling like hotcakes compared to their delicious counterparts? This is the result of very attractive packaging. Before buyers can taste them, they first lay their eyes on these foods. A well-presented food always makes the stomach churn and the hands of consumers to search for their purses and make a purchase. 

Choose from a variety of food-safe containers that will hold your food product perfectly - plastic containers, boxes, cans, bottles or tetra packs. Ensure that these containers are designed appropriately and delightfully. Contact a food packaging expert if you want this done right. 

Factors That Make People Buy

There are many reasons why people buy certain products. Surprisingly, majority of these reasons do not originate out of their basic needs.

Trend and technology usually prod consumers to buy the latest version of so many stuffs available in the market. Owning the newest models of gadgets with big names is an example of this.  If ever they cannot afford such branded gadgets, they would go for a cheaper brand instead of saving the money they have at hand. This is another factor called emotional vacuum that makes people replace stuffs they cannot have and will not have. 

Sometimes, consumers perceive a great value that’s why they buy products which they do not actually need. They just cannot let a good deal pass up without theme taking advantage of it. Existence of lowered prices is somehow connected to this. The idea of having great savings is totally enticing to consumers.

Do you know anyone trying to impress the opposite sex? This person is a representation of all those fond of ego stroking. To make themselves look pleasant or higher than anyone else, they buy big brands and the latest offers in the market. 

What Is The Best Business For You?

For a person to perform effective marketing of his business he must first believe in it. I think this is the concept that most entrepreneurs lack. They tend to sell products which they do not use at all or services which are trivial in importance to them. Perhaps, you are one of this dilemma. Here are a few ideas I will itemize to help you out.

Define your passion – What is it that you love to do? Let us say you love helping kids learn quickly. Put up a center run by an educational program which attends to kids’ varied learning needs. A heartfelt promotion can help you make a sale.

Know Your Market – Do you think the product you have in mind will be used by your target consumers? If your answer to this is no, there is no reason for you to promote it.

Survey For Competition – Your idea could have been taken by someone else already. If that is the case, find ways on how you can make your version a lot better and more marketable. Competition is not always negative. In fact, it is a clear indication of good business for the industry you have chosen.

It's a bright new day!

Whew! :)

That's a sigh of success... or at least of a personal success. I'm talking about this new blog of mine and I've been thinking of creating one for the past couple of months. So why did it take me a long time to start this? Simply because I'm not much of a man of letters.

Not that I hate to write, it's just a different thing when it comes to pouring myself on a journal (or a blog) especially if it's something that a lot of people can read. And I don't intend this blog to be private. Not at all.

My goal here is to share some tips on marketing your business. The same tips I have learned and continue to learn as I go about my daily job of helping businesses reach their goals.

I am not much of a business, in the entrepreneurial sense, but when it comes to marketing and promoting products, I shine at that.

Of course you can be the judge based on the posts I will be publishing soon.

 

That's not me... but I feel the same. :)